Why just throw one lavish party for your 175th Anniversary when you can throw several parties around the world and launch a new metal too. This is exactly what Tiffany & Co., the legendary American Jeweler is doing this year. The party continues throughout 2012 with the debut of RUBEDO; a rosy looking metal in which the alchemists at Tiffany & Co. married the richness of gold, the brilliance of silver and the warmth of copper to achieve the perfect color and consistency. RUBEDO metal makes its launch in Tiffany & Co’s timeless 1837 collection. Comprised of sensual cuffs, statement necklaces, classic earrings, rings and pendants, every item in the entire collection boasts Tiffany & Co. founder Charles Lewis Tiffany‘s signature and is priced from $200 for an 1837 RUBEDO Bar Pendant to $8,000 for the fabulous 1837 Interlocking Circles Necklace in RUBEDO and Sterling Silver (pictured above and at the bottom of this post).
RUBEDO’s allure lies in its soft pink tone which is currently riding high in fashion due to the popularity of rose gold and rose-toned costume jewelry. The popular hue can be found in everything from Rolex men’s watches, Cartier rings and Bvlgari bracelets to Alexis Bittar’s costume jewelry. Metallurgists at Tiffany & Co. labored over a long testing period in pursuit of this beautiful tone that captures the essence of morning’s first light. The unique alloy is lightweight yet strong and polishes to a smooth luster which feels silky and proves irresistible to your skin. The effect is sexy, exotic and quite fantastic.
I could go on and on about this exciting new metal and you can view the full collection here but a better option is to drop by your nearest Tiffany & Co. store and experience RUBEDO yourself. Unlike the dizzying frequency of the collections, new metals in jewelry do not surface every few months, so chances are, you’ll be glad you did. – Victor Vargas